Rich Media Messaging allows you to go beyond a simple 160 character text by sending richer content including images, audio and video to virtually every handset. You can send a coupon, promotion or engage with their customers whenever and wherever they are regardless of what type of phone or carrier they use.
Iris Mobile’s sophisticated messaging platform is one of a kind and can detect the users’ handset to deliver an optimized message for every campaign. Your brands message will be delivered effectively and your customer will have a meaningful experience with every interaction.
99% of all mobile phones have the capacity to receive a rich media message. 97% of all direct mobile messages are opened and 90% of them are opened within the first 3 minutes Mashable, 2011). Typical redemption rates for a simple SMS message are around 16% (Comscore, 2011). However, rich media message redemption rates are as high as 30%. When customers are presented with rich media, they are twice as likely to engage.