White Papers

  • 7-8-2014 9-58-50 AM

    Goodbye Email, Hello Rich Media Messaging

    08 July, 2014

    Cezar Kolodziej, the President and CEO of Iris Mobile, discusses the value and benefits of leveraging Rich Media Messaging over email marketing. He also examines how mobile messaging has the potential to address the changing preferences and behavior among Millennial consumers.

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  • 6-23-2014 10-58-38 AM

    It’s all about the Experience: Mobile Branding

    23 June, 2014

    Cezar Kolodziej, President and CEO of Iris Mobile, argues that brands should use Rich Media Messaging content to engage with their customers and prospects on mobile  as well as the importance for marketers to create a seamless brand experience for their customers.

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    1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

    10 June, 2014

    Cezar Kolodziej, President/CEO of Iris Mobile, examines examples of great campaigns that could have been creatively enhanced with mobile. He paints a descriptive picture of how including mobile integration would have further sparked the creativity and broadened the reach of each campaign.

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  • 6-10-2014 4-09-34 AM

    The Rich Media Messaging/Sweepstakes Combo Wins for Brands & Participants

    10 June, 2014

    Cezar Kolodziej, President/CEO Iris Mobile, reports on the benefits and potential of leveraging mobile to run sweepstakes. He also highlights the use of Rich Media Messaging for brands as an effective mobile solution for optimizing sweepstakes as well as providing value.

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  • 5-29-2014 10-36-40 AM

    The 5 worst mobile marketing mistakes that brands make

    29 May, 2014

    Cezar Kolodziej, President/CEO Iris Mobile, discusses some of the worst mobile marketing mistakes brands should avoid making when executing campaigns. He highlights examples of common mistakes some brands have made & suggestions on how to get more from mobile programs.

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Case Studies

  • 6-2-2014 1-11-18 PM

    Hidden Valley Delivers Snackable Dinner Inspiration via RMM

    02 June, 2014

    Mobile Marketer discusses Hidden Valley’s “Twist on Tonight” campaign delivering weekly recipes, food ideas and kid-friendly activities to families via RMM, to help make “crunch time,” the busy time of day between after school and bedtime, easier and more fun.

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    Express Delivers #OneHotDate Using Rich Media Messaging

    12 March, 2014

    Express creates a one of a kind Valentine’s Day with Iris Mobile’s Rich Media Messaging for their #OneHotDate campaign. Partnering with Fandango, the retailer rewards loyal customers with free movie tickets and a little Hollywood romance for the holiday weekend.

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    Express Opts for Rich Media Messaging to Boost Sales

    17 December, 2013

    Alex Hazlett from Mashable, reports on Express’ boost in sales using rich media messaging for the retailer’s Passbook of Savings Campaign. Cezar Kolodziej, President and CEO of Iris Mobile, highlights the benefits of rich media messaging versus traditional text messages.

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    CST’s RMM Campaign Wins BIG With Over 10 Awards!!!

    02 December, 2013

    Leo Burnett and Iris Mobile received multiple awards for the  Rich Media Messaging campaign that promoted Chicago Shakespeare Theater’s musical, “Sunday in the Park with George” earlier this year. The awards included  the Super REGGIE and four gold REGGIE awards, Gold ADDY®, Gold ECHO™,

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    The RoomPlace Wins using Image-Based Offers

    22 January, 2013

    The RoomPlace, Midwest’s leading furniture retailer, switches from using SMS to RMM to manage their mobile marketing program. By sending out image-based promotions showcasing latest furniture styles, The RoomPlace drives in-store traffic & increases customer engagement through social media share.

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