Resources
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Crafting Moments: Mobile As A Reflex, Not A Medium
21 May, 2013In an exclusive interview with Leo Burnett, Steve Smith from Mediapost discusses how Iris Mobile’s Rich Media Messaging technology played a successful role in an integrated marketing campaign for Chicago Shakespeare Theater’s fall musical, “Sunday in the Park with George”.
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Retailer Avenue Reels in ROI with RMM
30 April, 2013In an exclusive interview, Cezar Kolodziej, Ph.D., President, CEO of Iris Mobile, shared insights on how Avenue, a national retailer for affordable fashion for real size women, successfully utilized rich media messaging and mobile marketing to increase their customer engagement.
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Using Mobile To Extend Customer Loyalty
03 April, 2013Marketers have told you to build a mobile presence, and that it is essential to connect with your customers on the go, but what does this mean to your loyalty program, and how can you ensure the best possible results?
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Mobile Messaging Analytics: 3 Metrics You Should Track
27 March, 2013Measuring analytics are essential to ensure that your mobile messaging campaign is working. Here’s some tips to help you find the best strategy to track mobile analytics, learn more about your customers, and increase your campaign results along the way.
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3 Mobile Trends You Should Be Following
26 March, 2013Mobile innovation continues to lead the charge for marketers in 2013. So what are the major trends we should be watching for this year? Learn about what trends are leading the charge and have the potential to change your business.
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What Millennials expect from mobile marketers
06 March, 2013Millennials are the first generation to embrace and use technology in their everyday lives from an early age. Learn how you can combine the mobile and social experience together to effectively engage and capture the attention of this tech-savy generation.
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Driving ROI With Mobile Marketing Best Practices
05 March, 2013In order to monetize your content through mobile media, you should be mindful of emerging trends and apply traditional marketing fundamentals to mobile. Learn how you can produce long-term ROI for your brand by creating a successful mobile marketing campaign.
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The Key to Mobile Marketing: A Strong Opt-In List
11 February, 2013It’s not enough to build an opt-in list; you must also maintain and grow it as well. Learn how you can generate better results with your opt-in list and also strengthen the relationship and loyalty between your brand and customers.
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New Opportunities in Mobile Marketing
17 January, 2013SMS prevents marketers from delivering an effective mobile marketing campaign when limited to using only 160 character plain text per message. Learn how Rich Media Messaging provides an innovative new solution to engage customers by using long-text, images, and videos.
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Why is RMM Making Direct Mail Marketing Obsolete?
20 December, 2012You have a direct mail campaign, but can you reach your customers more effectively? RMM provides a low cost, immediate direct marketing solution that delivers higher response rates than direct mail. Learn how this technology can help you drive results.
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2013: The Year of Mobile Continues
13 December, 20122012 was a revolutionary year in the way that brands used mobile in marketing campaigns. Let’s learn more about key trends that you should look out for in 2013 to create a richer and deeper mobile experience for your customers.
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Send Value to Customers Using Mobile
05 December, 2012Have you ever signed up for an email list? Customers do this weekly whether it’s at a retail store or on a web site. Now think, have you ever unsubscribed from an email list that you willingly signed up for?
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The Truth About MMS
15 November, 2012A picture is worth a thousand words, so why are we still using 160-characters when it comes to mobile messaging? When MMS emerged in the market, there were many misconceptions that have prevented us from utilizing the mobile messaging technology.
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How RMM Compares to Email Marketing
05 November, 2012With mobile in mind, let’s examine different challenges marketers face when using email as a marketing tool and how Rich Media Messaging (RMM), the next generation multimedia messaging technology, provides a better solution to engage consumers for mobile marketing campaigns.
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Send Value To Customers
31 October, 2012We all know that email runs the direct marketing world, but how effective is it? How often do you send emails that actually provide value to your customers? Is there a better way to engage your customers by using mobile?
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Rich Media Messaging: The Future of Mobile Marketing
21 August, 2012Iris Mobile is very excited about sharing with you Wall Street Journal’s Live video segment about the enormous impact and penetration potential (close to 100% open rate) that Rich Media Text Messaging, using video and pictures, has in reaching consumers.
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The Myths of MMS
30 January, 2012We spend a lot of time talking about SMS, QR codes, Mobile Web and Mobile Applications. For some reason MMS is often missing from our vocabulary – the real question is why? Read why MMS has the potential to change mobile as we know it.
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Re-Writing Mobile: Best Practices Driven by Consumer Insights
07 November, 2011The past 2 years have been earmarked with tremendous mobile growth and spending. 2011 was declared as the year of mobile – but are we really getting the benefits we predicted? How do we assess what our return should be?
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Case Studies
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CST’s RMM Campaign Wins Super REGGIE Award
24 April, 2013Leo Burnett and Iris Mobile received recognition at the 2013 REGGIE Awards by winning the Super REGGIE and four gold REGGIE awards for a Rich Media Messaging campaign that promoted Chicago Shakespeare Theater’s musical, “Sunday in the Park with George”.
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The RoomPlace Wins using Image-Based Offers
22 January, 2013The RoomPlace, Midwest’s leading furniture retailer, switches from using SMS to RMM to manage their mobile marketing program. By sending out image-based promotions showcasing latest furniture styles, The RoomPlace drives in-store traffic & increases customer engagement through social media share.
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Avenue’s RMM Campaign Yields ROI of over 6,600%
17 January, 2013Avenue, a source for affordable fashion for real size women, switches from using SMS to Rich Media Messaging to manage their mobile marketing program. By sending out image-based coupons with latest fashion trends, Avenue drives in-store traffic and increases sales.
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Elements Therapeutic Massage Increases Redemption by 91% using Rich Media Messaging vs. SMS
18 May, 2012Elements Therapeutic Massage is a nationwide franchise that wanted to truly test the effectiveness of their marketing message using various marketing channels. As part of a pilot with Iris Mobile, a 3 part test was conducted to track the results.
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Android vs. IOS: Techweek & Iris Mobile Place Bets at SXSW
12 March, 2012Iris Mobile and Techweek partner to conduct a live experiment to predict the future of mobile. Have you ever wondered what the breakdown of devices would be if we did a live test with early mobile adopters? How do current usage statistics stack up?
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Cowboys & Aliens Launches Rich Media Messaging Campaign
15 July, 2011Cowboys & Aliens movie goers participated in a Rich Media Messaging (RMM) campaign which had a response rate of 98%. The campaign was promoted in theaters as a mechanism to drive opt-ins and theater participation as part of a trailer campaign.
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US Army Leverages Rich Media Messaging for Recruitment
08 March, 2011How do you get new recruits of the US Army to engage in mobile? You deliver engaging content directly to user devices without any additional steps. The campaign resulted in an open rate of 99.8% with 64.5% of handsets being feature phones.
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