Newsroom

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    Essential Mobile Marketing Trends you need to know

    18 April, 2014

    3D Issue discusses the top trends that are arising in mobile marketing that are essential for marketers to know. Cezar Kolodziej, President and CEO Iris Mobile, shares his predictions on how Rich Media Messaging will continue to expand and dominate over SMS.

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    The Race to Sensing In-Store Behavior

    18 April, 2014

    COLLOQUY reports on retailers turning to Proximity Based Marketing  to define customer behavior. Shalini Gupta, Dir. Client Services Iris Mobile, offers insights on success rates of reaching those who are more engaged with the brand and enrolled in loyalty programs.

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    Iris Mobile Contributes to MMA’s “Marketer’s Guide to Messaging”

    10 April, 2014

    Iris Mobile lends their expertise to the Mobile Marketing Association’s whitepaper - A Marketer’s Guide to Messaging: Trends and Best Practices. The whitepaper highlights some of the best practices and trends for marketers using SMS, MMS, push notifications and other mobile messaging media. 

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    Cumberland Farms strengthens mobile coupon push with Coca-Cola offer

    07 April, 2014

    Mobile Commerce Daily reports on Cumberland Farms’ new mobile coupon efforts to drive app downloads and engagement. Cezar Kolodziej, President/CEO Iris Mobile, offers insights on the effectiveness of leveraging a promotion with a big event such as a baseball opening day.

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    Why Rich Media Messaging Trumps Multimedia Messaging

    07 April, 2014

    Cezar Kolodziej, President/CEO Iris Mobile, discusses how Rich Media Messaging (RMM) is redefining mobile marketing. RMM is setting higher standards and expectations for success among marketers as a better solution than MMS with its handset detection; content adaptation and social sharing capabilities. 

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    Express Taps Iris Mobile for “Scratch and Win” Sweepstakes at Times Square Launch

    07 April, 2014

    Apparel Magazine reports  on how Iris Mobile executed a “Scratch and Win” mobile sweepstakes campaign with Rich Media Messaging for Express’ Times Square flagship store opening. RMM enhanced attendees’ experience as well as help build excitement for the prize giveaways.

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    Express Times Square Flagship Opens with Mobile Promotion

    28 March, 2014

    Laura Heller, FierceMobileRetail, reports on Express’ Times Square flagship store opening that was executed with Iris Mobile’s Rich Media Messaging to enhance attendees’ experience with a mobile “Scratch & Win” sweepstakes campaign with prizes including Express gift cards, merchandise, etc.

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    Mobile Marketing Opportunity in the Developing World

    25 March, 2014

    Cezar Kolodziej, President/CEO of Iris Mobile, discusses the power of mobile marketing in the developing world. He also highlights the use of mobile messaging and how Rich Media Messaging has the potential to change brand communication in limited internet regions.

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    The Perfect Marketing Pitch

    05 March, 2014

    CMO.com reports on the importance of creating personalized messaging  when communicating to customers to ensure a personal connection. It also highlights the success of Express’ PBOS Black Friday campaign that used RMM to personally connect with customers and increase sales.

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  • Proximity Based Messaaging (Iris Mobile)

    A marketer’s guide to location-based strategies

    04 March, 2014

    Cezar Kolodziej, President and CEO of Iris Mobile, discusses how marketers can implement  location based strategies to effectively reach customers. He also shares  insights on the types of  technologies and ways marketers can leverage these technologies to deliver personalized experiences.

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    Kellogg’s mobile campaign layers in retail location

    25 February, 2014

    Lauren Johnson, Mobile Commerce Daily, reports on Kellogg’s new click-to-map mobile advertising campaign to drive sales. Cezar Kolodziej, President & CEO of Iris Mobile, explains how a location-based strategy with offers is a great way to provide value to customers.

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    MediaPost: Reaching Millennials With Mobile

    24 February, 2014

    MediaPost highlights Cezar Kolodziej’s, President/CEO of Iris Mobile, insights on the topic of mobile marketing and Millennials. The article discusses Millennials and their mobile usage, as well as explains effective mobile marketing strategies that can be used to reach them.

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    Express Leverages Rich Media Messaging Promotion

    14 February, 2014

    Lauren Johnson, Mobile Commerce Daily, reports on Express’ Rich Media Messaging Valentine’s Day campaign with Fandango. Eric Gohs, Dir. of Digital Marketing at Express, emphasizes how RMM has allowed them to visually bring the campaign to life with engaging content.

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    Three ways brick-and-mortar can leverage mobile

    12 February, 2014

    Tech Page One discusses three ways in which brick-and-mortar retail stores can leverage mobile. Cezar Kolodziej, President and CEO of Iris Mobile, details the innovative benefits of using Rich Media Messaging (RMM) to effectively reach customers in stores while shopping.

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    Reaching Millennials With Mobile

    12 February, 2014

    Cezar Kolodziej, President/CEO of Iris Mobile, dives into the topic of mobile marketing and Millennials. He shares his insights on Millennials and their mobile usage, as well as highlights effective mobile marketing strategies that can be used to reach them.

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  • Proximity Based Messaaging (Iris Mobile)

    Iris Mobile Launches Mobile Proximity Based Messaging

    12 February, 2014

    VendingMarketWatch.com reports on Iris Mobile’s launch of Proximity Based Messaging, a privacy-friendly solution that’s designed to reinvent retail shopping. By harnessing the power of Wi-Fi access points, it helps brands re-target their customers offline to create an enhanced shopping experience.

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    Iris Mobile Debuts Proximity Based Messaging

    10 February, 2014

    NetNewsCheck.com reports on Iris Mobile’s launch of Proximity Based Messaging, a privacy friendly solution designed to reinvent retail shopping. By harnessing the power of Wi-Fi access points, it helps brands re-target their customers offline to create an enhanced shopping experience.

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    Mobile marketing: It pays to be pushy

    06 February, 2014

    FierceMobileIT discusses how organizations are using app alerts and messaging as push mobile marketing techniques. Cezar Kolodziej, President/CEO Iris Mobile, explains how a mobile push strategy can create a sense of urgency as well as drive and maintain consumer engagement.

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    Pepsi flaunts Super Bowl XLVIII sponsorship through iAd campaign

    28 January, 2014

    Mobile Marketer reports on Pepsi’s new mobile ad campaign on Apple’s iAd network to build awareness during the Super bowl. Cezar Kolodziej, President/CEO of Iris Mobile, offers insights into how effective iAd can be at targeting audiences on iOS devices.

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    At NRF, mobile seen as up-and-comer with significant potential

    27 January, 2014

    Mobile Marketer reports on the growing presence of mobile at NRF show and in the retail marketplace. Cezar Kolodziej, President/CEO & Shalini Gupta, Marketing Director of Iris Mobile discuss the importance mobile will have in the future, especially in retail.

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    Push Mobile Marketing — App Notifications Vs. Messaging

    27 January, 2014

    Cezar Kolodziej, President/CEO of Iris Mobile, dives into the topic of push mobile marketing with a focus on app notifications versus messaging. He also, highlights the nuances of each as well as how to determine the best strategy to use.

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    Enchanted Life styles mobile site for beauty and home

    13 January, 2014

    Mobile Commerce Daily reports on Enchanted Life’s new mobile website to stand out among competitors. Cezar Kolodziej, President/CEO Iris Mobile, discusses  how establishing a purchase cycle that integrates with a mobile device is appealing to customers as it more convenient.

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  • Iris Mobile Launches Proximity Based Messaging

    02 January, 2014

    Iris Mobile announces launch of Proximity Based Messaging, a solution designed to reinvent retail shopping. By harnessing the power of Wi-Fi access points, brands can re-target customers offline to create an enhanced shopping experience when they approach the retail location.

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    Kimberly-Clark unrolls new interactive campaign

    02 January, 2014

    Lauren Johnson of Mobile Marketer reports on Kimberly-Clark’s new interactive ad campaign for Cottonelle to drive sales via mobile sites. Cezar Kolodziej, President and CEO Iris Mobile, highlights the importance of focusing on driving engagement and conversation to boost sales.

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    6 Mobile Marketing Trends to Leverage in 2014

    30 December, 2013

    Jennifer Schiff, CIO Magazine, reports on top mobile marketing trends that should be leveraged in 2014 to effectively reach shoppers. Cezar Kolodziej, President/CEO Iris Mobile, offers insightful predictions on how Rich Media Messaging will outperform SMS in the next year.

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