Newsroom
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Crafting Moments: Mobile As A Reflex, Not A Medium
21 May, 2013In an exclusive interview with Leo Burnett, Steve Smith from Mediapost discusses how Iris Mobile’s Rich Media Messaging technology played a successful role in an integrated marketing campaign for Chicago Shakespeare Theater’s fall musical, “Sunday in the Park with George”.
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AMC Theatres builds SMS program
15 May, 2013Lauren Johnson from Mobile Marketer discusses AMC Theatres mobile campaign which uses mobile coupons & incentives to boost opt-ins to its SMS program. Cezar Kolodziej shares insights on how mobile messaging is a great tool to build any loyalty program.
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Retailer Avenue Reels in ROI with RMM
30 April, 2013In an exclusive interview, Cezar Kolodziej, Ph.D., President, CEO of Iris Mobile, shared insights on how Avenue, a national retailer for affordable fashion for real size women, successfully utilized rich media messaging and mobile marketing to increase their customer engagement.
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Kraft spices up social, video efforts with mobile
29 April, 2013Lauren Johnson from Mobile Marketer discusses Kraft’s new mobile campaign which uses social and video to interact with consumers. Cezar Kolodziej shares his insights on how using the right touch points and tactics is important for a successful mobile campaign.
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CST’s RMM Campaign Wins Super REGGIE Award
24 April, 2013Leo Burnett and Iris Mobile received recognition at the 2013 REGGIE Awards by winning the Super REGGIE and four gold REGGIE awards for a Rich Media Messaging campaign that promoted Chicago Shakespeare Theater’s musical, “Sunday in the Park with George”.
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Avenue Sees 97% Open Rate By Using RMM
08 April, 2013Avenue, a source for affordable fashion for real size women, switches from using SMS to Rich Media Messaging to manage their mobile marketing program. By sending out image-based coupons with latest fashion trends, Avenue drives in-store traffic and increases sales.
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Using Mobile To Extend Customer Loyalty
03 April, 2013Marketers have told you to build a mobile presence, and that it is essential to connect with your customers on the go, but what does this mean to your loyalty program, and how can you ensure the best possible results?
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Mobile Messaging Analytics: 3 Metrics You Should Track
27 March, 2013Measuring analytics are essential to ensure that your mobile messaging campaign is working. Here’s some tips to help you find the best strategy to track mobile analytics, learn more about your customers, and increase your campaign results along the way.
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3 Mobile Trends You Should Be Following
26 March, 2013Mobile innovation continues to lead the charge for marketers in 2013. So what are the major trends we should be watching for this year? Learn about what trends are leading the charge and have the potential to change your business.
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Banana Republic uses mobile coupons to drive sales
21 March, 2013Lauren Johnson from Mobile Commerce Daily discusses retailer Banana Republic’s mobile coupon campaign which drives customers to shop in-store and on their mobile devices. Cezar Kolodziej shares his insights on how measuring redemption rates of a coupon campaign is crucial.
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CST uses rich media messaging to build mobile database
12 March, 2013Chantal Tode from Mobile Marketer discusses how Chicago Shakespeare Theater used Rich Media Messaging technology to build awareness for musical, “Sunday in the Park with George”. By sending messages in a visual rich format, the campaign achieved high engagement rates.
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What Millennials expect from mobile marketers
06 March, 2013Millennials are the first generation to embrace and use technology in their everyday lives from an early age. Learn how you can combine the mobile and social experience together to effectively engage and capture the attention of this tech-savy generation.
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Driving ROI With Mobile Marketing Best Practices
05 March, 2013In order to monetize your content through mobile media, you should be mindful of emerging trends and apply traditional marketing fundamentals to mobile. Learn how you can produce long-term ROI for your brand by creating a successful mobile marketing campaign.
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RMM Campaign Generates 6600 Per Cent ROI
15 February, 2013Kirsty Styles from Mobile Marketing Magazine discusses retailer Avenue’s RMM campaign which achieves an impressive ROI of over 6,600%. RMM allows Avenue to detect and optimize messages for each handset resulting in over 97% of messages opened in the campaign.
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Avenue Goes Off in a New Mobile Direction
14 February, 2013Al Urbanski of Direct Marketing News discusses how Avenue achieves an ROI of over 6,600% after revamping their mobile messaging program by switching from SMS to RMM. Cezar Kolodziej, President/CEO of Iris Mobile, shares his insights on the RMM platform.
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American Express blends mobile commerce into Twitter
13 February, 2013Lauren Johnson from Mobile Marketer discusses the American Express Twitter program where consumers can buy retail products by tweeting hashtags. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how mobile messaging is the best marketing channel to engage consumers.
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The Key to Mobile Marketing: A Strong Opt-In List
11 February, 2013It’s not enough to build an opt-in list; you must also maintain and grow it as well. Learn how you can generate better results with your opt-in list and also strengthen the relationship and loyalty between your brand and customers.
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SPOTLIGHT: Iris Mobile enables RMM in Mobile Marketing
06 February, 2013Josh Stone from DailyVista discusses how Iris Mobile’s RMM platform allows brands to drive mobile engagement by delivering pictures and videos. Cezar Kolodziej shares his insights on how RMM overtakes traditional marketing tools such as SMS, email and direct mail.
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Avenue’s RMM campaign achieves ROI of over 6,600%
05 February, 2013Rimma Kats from Mobile Marketer discusses Avenue’s mobile messaging campaign which achieves an ROI of over 6,600% after switching from SMS to RMM. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how RMM opens up new doors for marketers.
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Whole Foods accelerates mobile initiatives
28 January, 2013Lauren Johnson from Mobile Marketer discusses Whole Food’s mobile strategy which increases in-store traffic & builds an email database. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how targeting consumers by their mobile numbers is more effective than email.
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The RoomPlace Wins using Image-Based Offers
22 January, 2013The RoomPlace, Midwest’s leading furniture retailer, switches from using SMS to RMM to manage their mobile marketing program. By sending out image-based promotions showcasing latest furniture styles, The RoomPlace drives in-store traffic & increases customer engagement through social media share.
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Avenue’s RMM Campaign Yields ROI of over 6,600%
17 January, 2013Avenue, a source for affordable fashion for real size women, switches from using SMS to Rich Media Messaging to manage their mobile marketing program. By sending out image-based coupons with latest fashion trends, Avenue drives in-store traffic and increases sales.
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New Opportunities in Mobile Marketing
17 January, 2013SMS prevents marketers from delivering an effective mobile marketing campaign when limited to using only 160 character plain text per message. Learn how Rich Media Messaging provides an innovative new solution to engage customers by using long-text, images, and videos.
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Frontier Airlines’ mobile optimized website
03 January, 2013Lauren Johnson from Mobile Commerce Daily discusses Frontier Airlines’ mobile optimized website to help travelers manage their trips. Cezar Kolodziej, President/CEO of Iris Mobile, shares his insights on how mobile messaging will be used more by airlines to update travelers.
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Avenue Engages Customers Using RMM
21 December, 2012Avenue has selected Iris Mobile to manage its mobile marketing program using next generation texting technology called Rich Media Messaging. The campaign features image-based coupons, which highlights affordable fashion for real sized women and encourages customers to visit local stores.
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Why is RMM Making Direct Mail Marketing Obsolete?
20 December, 2012You have a direct mail campaign, but can you reach your customers more effectively? RMM provides a low cost, immediate direct marketing solution that delivers higher response rates than direct mail. Learn how this technology can help you drive results.
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Urban Outfitters increases holiday sales via mobile
19 December, 2012Lauren Johnson from Mobile Commerce Daily discusses Urban Outfitters’ new mobile advertising campaign to drive holiday sales online and in-store. Cezar Kolodziej, President/CEO of Iris Mobile, shares his insights on how mobile commerce has different challenges when compared to ecommerce.
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2013: The Year of Mobile Continues
13 December, 20122012 was a revolutionary year in the way that brands used mobile in marketing campaigns. Let’s learn more about key trends that you should look out for in 2013 to create a richer and deeper mobile experience for your customers.
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REI gears up for holiday in-store traffic via mobile
11 December, 2012Lauren Johnson from Mobile Commerce Daily discusses how REI is using mobile advertising to drive both in-store and online sales. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how mobile strategy should focus on customer behaviors for mobile users.
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Send Value to Customers Using Mobile
05 December, 2012Have you ever signed up for an email list? Customers do this weekly whether it’s at a retail store or on a web site. Now think, have you ever unsubscribed from an email list that you willingly signed up for?
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Avenue enhances mobile efforts via RMM
29 November, 2012Avenue, a source for affordable fashion for real size women, switches from using SMS to Rich Media Messaging to manage their mobile marketing program. By sending out image-based coupons with latest fashion trends, Avenue drives in-store traffic and increases sales.
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Nike uses commerce-enabled mobile ads
28 November, 2012Lauren Johnson from Mobile Commerce Daily discusses how Nike is using commerce-enabled mobile ads for their winter marketing campaign. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how this strategy is a challenge when targeting consumers on the go.
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DreamWorks Animation promotes film through mobile
15 November, 2012Lauren Johnson from Mobile Commerce Daily discusses how DreamWorks Animation raises brand awareness and ticket sales using mobile video. Cezar Kolodziej, President/CEO of Iris Mobile, shares insights on how mobile devices are perfect to engage movie enthusiasts by delivering trailers.
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The Truth About MMS
15 November, 2012A picture is worth a thousand words, so why are we still using 160-characters when it comes to mobile messaging? When MMS emerged in the market, there were many misconceptions that have prevented us from utilizing the mobile messaging technology.
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Unilever’s Degree builds brand awareness through iAds
08 November, 2012Lauren Johnson from Mobile Marketer discusses how Unilever’s Degree raises brand awareness using videos through iAds. Cezar Kolodziej, President/CEO of Iris Mobile, delivers insights on how mobile advertising helps brands stay connected to consumers all the time wherever they are.
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Rich Media Messaging will outperform email marketing
05 November, 2012Having trouble reaching customers through email? Although its a fast and easy way to communicate – email is not an effective marketing tool. Learn to utilize new mobile messaging technologies, such as Rich Media Messaging, to increase your response rates.
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Send Value To Customers
31 October, 2012We all know that email runs the direct marketing world, but how effective is it? How often do you send emails that actually provide value to your customers? Is there a better way to engage your customers by using mobile?
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4 methods for reaching mobile users
30 October, 2012Cezar Kolodziej, President/CEO of Iris Mobile, discusses how marketers can improve their current mobile marketing campaigns. In order for a mobile campaign to be successful, marketers need to begin with traditional marketing fundamentals and apply them to other media channels.
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CoverGirl revamps SMS program
30 October, 2012Lauren Johnson from Mobile Commerce Daily discusses how CoverGirl’s SMS initiative helps consumers find deals on products. Cezar Kolodziej, President/CEO of Iris Mobile, delivers mobile insights on how SMS and social media combined can create a database of loyal consumers.
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How marketers can keep up in a real-time world
24 October, 2012Daniel Burstein writes for Marketing Experiments Blog which features research-driven optimization, testing, analysis, and new marketing ideas. Cezar Kolodziej, President/CEO of Iris Mobile delivers additional insights from the mobile space regarding the blog post on the “launch and learn idea”.
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