Cezar Kolodziej, President/CEO of Iris Mobile, takes an in-depth look at the responsive website vs. mobile website debate. He also examines how marketers must understand the needs and behaviors of their target audiences to ensure the best end user experience.
Mobile Marketer reports on Wet Seal’s new efforts to reach their younger mobile audience via Rich Media Messaging (RMM). Shalini Gupta, Director of Client Services at Iris Mobile, offer insights on how the rich content delivers a better user experience.
Iris Mobile has been named the mobile messaging agency for The Wet Seal, Inc. Going forward, Iris Mobile will utilize its Rich Media Messaging platform to help the retailer better engage with shoppers on a personal level via rich content.
MoreAboutAdvertising.com reports on the World Advertising Research Centre’s (WARC) world’s most effective ad campaigns from competitions worldwide. Iris Mobile’s work with the Chicago Shakespeare Theater’s “Sunday in the Park with George” campaign is recognized as #15 on the list among leading brands.
Mobile Commerce Daily reports on Hidden Valley’s recent “Twist on Tonight” RMM campaign that delivered weekly recipes and activities to families, to help make “crunch time” easier and more fun. Cezar Kolodziej, President/CEO of Iris Mobile, highlights the campaign’s success.